This is the market for a real weekly shop. Saturday draws the larger group of farmers, ranchers and food producers; Wednesday is quieter and easier when the refrigerator needs help before the weekend.
The free parking changes the pace. You can buy a flat of fruit, a bag of squash and a loaf of bread without carrying everything across downtown. Arrive early for the broadest choice, or closer to noon when you already know which stalls matter.
What to buy
A bag for Santa Rosa Original Certified Farmers Market.
Orchard fruit
Cherries and stone fruit in early summer; apples, pears and persimmons as the year cools.
Ranch products
Farm-raised meat, eggs and dairy make this more than a produce stop.
Bread and prepared food
Breakfast now, dinner later.
Flowers and plants
Look after the food list is settled; bouquets are easier to carry last.